A Brand New Boutique

For anyone out there reading this that knows me, you will know that I have spent the last few years of my life worrying endlessly about the usability of my four gift web sites: Wedding Shower Gifts, Wedding Anniversary Gifts, Birthday Gifts With Heart and Christmas Gifts With Heart.  The custom products we sell are hard to fit into a standard, out-of-the-box shopping cart software.  There are a lot of selections to be made and it's hard to explain all the options on the site.  It has been especially challenging because up until I launched this business 5 plus years ago, I had always worked in a team development environment.  Designing web sites all on your own is tough - I lost my objectivity - and we rarely have a fresh set of eyes to help.

So, I have been lamenting about creating a new version of the store.  I want bqadly to move away from the four separate store set-up and move towards one boutique with different specialized departments.  I think the new interface is good and I have been working hard on taking better product shots.